BWH Hotels SM is a leading, global hospitality enterprise headquartered in Phoenix/Arizona and the parent company for the three worldwide brand families WorldHotels™, Best Western® Hotels & Resorts and SureStay Hotels®. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 19 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests around the world.
BWH Hotels Central Europe GmbH based in Eschborn, supports a total of around 230 hotels* in ten countries, including Germany, Croatia, Liechtenstein, Luxembourg, Austria, Slovakia, Slovenia, Switzerland, the Czech Republic and Hungary. In addition to the German headquarters in Eschborn, there is a regional country office in Vienna, Austria. All conference, city and leisure hotels of the various brands guarantee global quality standards while retaining their individual style and independence.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
Brand Partner with A Strong Global Network
As a brand partner for hotels, the BWH Hotels aims to increase the economic success and competitiveness of their partner hotels.
Through the brand affiliation, the individual hotels benefit from the comprehensive marketing and sales activities for all relevant target groups. As part of the BWH Hotels, Best Western Hotels & Resorts provides state-of-the-art distribution and communication channels for all market segments.
All hotels are available for booking via electronic distribution systems in the worldwide reservation systems as well as via the well-established online channels. With almost 50 million members, BWH Hotels also runs one of the largest customer loyalty programs in the travel industry: The award-winning programs Best Western Rewards and WorldHotels Rewards.
Website: http://www.bwhhotels.de/ ⏐ http://www.bestwestern.de/ ⏐ http://worldhotels.com/
BWH HOTELS
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Compelling Brands for All Segments
All of the group' s conference, city and leisure hotels ensure globally defined quality standards, while simultaneously retaining their individual style and independence. Overall, the BWH Hotels brand family includes both full brands and collections for all categories worldwide. Thus, BWH Hotels offers 19 hotel brands that meet the requirements and needs of hotel developers and guests around the globe.
The global brand umbrella of BWH Hotel Group includes the brands Best Western, Best Western Plus and Best Western Premier, as well as Sure Hotel and Sure Hotel Plus (outside Europe: SureStay and SureStay Plus). In addition, BWH Hotel Group offers the two lifestyle brands Vib and Glo, Sadie, Aiden as well as the three longstay concepts Home by BWH, Executive Residency and Sure Hotel Studio.
In addition to these so-called full brands, Best Western also offers collections for brand-independent hotels in all categories, which exclusively use the sales and marketing solutions of the global network. These collections include the Sure Hotel Collection, the BW Signature Collection and the exclusive BW Premier Collection. The WorldHotels Collection includes the four brands WorldHotels Distinctive, WorldHotels Elite, WorldHotels Luxury, and the newly launched WorldHotels Crafted.
This brand diversity offers hotel operators, developers, and investors the opportunity to select the right concept for their own product and thus meet the requirements in their own market. At the same time, the broad portfolio makes it easier for travelers to choose the right hotel.
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