Growth That Works Today

Join us at Best Stay event made for passionate tourism and hospitality professionals. Pick up new strategies and boost quality, profits and partnerships.

February 12-13th 2026

Logo of Sheraton Zagreb Hotel with a stylized 'S' inside a decorative circle above the hotel name.
A conference or Q&A session taking place in a large, well-lit room with an audience watching two speakers on stage. The stage has a large screen displaying information about Anthony Melchiorri, and the room is decorated with purple and pink lighting.

Get More From Your Team. Turn Purpose into Profit.

When nothing you do makes a difference, try something else. Steal strategies, innovative leadership models, and find meaning with the help of hotels and companies redefining the industry of today.

Conference room with audience watching a presenter on stage, large screen displaying 'Welcome' and event branding, decorated with pink and purple lights, a bed and lamp set on the right side of the stage.

Smarter Pricing Means More Money

How do you optimise pricing without diluting your luxury brand? Hear from people who know how top properties personalise, automate, and protect their premium position — while increasing conversion and revenue.

Find out what worked.

Panel discussion at a conference on airline and hotel industry partnerships, with four participants seated on stage, large screen displaying event information, and hotel room setup visible on right side.

Create Winning Destinations Together

What if hoteliers, tourism boards, and tour operators stopped working in silos? Could open collaboration lead to long-term guest satisfaction, stronger brand recognition, and increased bookings?

Discover destination strategies and success stories from destinations when the public and private sectors aligned — and the right people were in the room.

A speaker presents to a large audience in a conference room with purple lighting, ceiling chandeliers, and speaker equipment visible.

Luxury is how you think

Are sleek, modern, minimalist hotels or eco resorts more profitable than classic, traditional luxury establishments? Do people prefer well known luxury locations or undiscovered beauty and calm? What do five stars even mean nowdays?

Create emotional and economic value at every touchpoint.

Attendees at a conference or trade show engaging in conversations and exploring exhibitor booths in a large, well-lit room with decorative wall art. A large blue digital display screen in the background highlights a company called Shiji and its digital guest experience solutions.

AI tools, timelines and teams you need in 2026

AI this and AI that, AI customer services, AI billing, AI everything - but does it really work and which areas actually can profit from AI automation? Discover the exact tools, timelines, and team structures you need to implement now — so you don’t fall behind later.

Learn from some of the top names in tourism tech and engage in meaningful conversations.

People buying coffee at Julius Meinl booth in a conference setting.

F&B Concepts That Work

Are your guests requesting plant-based, locally grown, low-carb foods, or do they have specific dietary or allergy requirements? Create new menus that will feed and make a positive impact on these guests. What is the latest drink trend? This is where you find out.

Conference attendees in a ballroom with digital displays and banners, including one that reads 'Perfecting profitability' and another for 'AICOM'.

Energy bills down, sustainability up

Cut costs and emissions without sacrificing comfort

Get proven strategies to reduce energy, water waste, and CO₂ — while attracting today’s eco-conscious guests and clients. 

Learn from people already doing it and attract eco-conscious guests.


We'll be adding speakers as we sign them

Speakers at Best Stay 2026

In the last years we had people from Expedia, Disney, Marriott, Hilton, Hyatt, Radisson, Tourist boards from around the world and various trending and niche tourism ideas - to inspire some new approaches and show you what is happening in our industry around the world.

New, exciting formats

At Best Stay we do our best to make it interesting year after year, so we try with different formats:

  • One on One meetings

  • Fireside chats

  • Food and wine tastings

  • Local offering exploration events

  • Vendor showcases

  • Sponsorships

Two women at a professional networking event engaged in conversation. The woman on the left has shoulder-length blonde hair and is speaking animatedly, while the woman on the right has a shaved head and is listening. Both are dressed in dark business attire, and the event space is filled with other attendees in the background under purple lighting.
A large table filled with various dishes including salads, sliced meats, cheeses, desserts, and fruit platters set for a buffet-style meal.
People attending a conference seated in chairs and listening to a speaker standing in front of a purple-lit stage.
A man with short brown hair, glasses, wearing a dark blazer, blue shirt, and holding a microphone and a remote control, stands in front of a presentation screen at a conference called 'Best Stay'. The screen displays the conference logo and branding in pink and black, with additional logos of sponsors and partners.

Zagreb city centre Sheraton hotel

Best Stay 2026 venue location

This year’s Best Stay is located at Hotel Sheraton in the heart of Zagreb, so you can see the sites during your evening walk or jog.

Spacious meeting room setup at Sheraton Zagreb Hotel, ideal for conference sessions during Best Stay Event 2025
Bar and lounge area at Sheraton Zagreb Hotel, ideal for evening social gatherings at Best Stay Event 2025
Modern conference room at Sheraton Zagreb Hotel, offering amenities for Best Stay Event 2025 attendees
Dining experience at Sheraton Zagreb Hotel restaurant, a highlight for Best Stay Event guests
Elegant lobby interior of Sheraton Zagreb Hotel, hosting the exclusive Best Stay Event 2025
Modern amenities and technology at Sheraton Zagreb Hotel, enhancing the Best Stay Event experience
Versatile event space at Sheraton Zagreb Hotel, customizable for seminars and workshops as Best Stay Event 2025
Refreshment at Sheraton Zagreb Hotel, the venue for Best Stay Event 2025 in Croatia.
Interactive meeting space with modern technology infrastructure at Sheraton Zagreb Hotel for Best Stay Event 2025
Elegant meeting room interior at Sheraton Zagreb Hotel, perfect for business presentations and trainings at Best Stay Event 2025
Collaborative workspace in a breakout room at Sheraton Zagreb Hotel, fostering creativity and innovation at Best Stay Event 2025
Professional meeting setup for a private meetings at the Best Stay Event 2025 in Sheraton Zagreb hotel
Welcome at Sheraton Zagreb Hotel, welcoming guests to Best Stay Event.
Interior view of Sheraton Zagreb Hotel, the venue for Best Stay Event 2025 in Croatia.
Small conference hall setup at Sheraton Zagreb Hotel, equipped with advanced audiovisual technology for impactful presentations at Best Stay Event 2025
State-of-the-art conference room setup with audiovisual equipment, ideal for corporate events like Best Stay Event 2025

Learn from the best in the biz

Previous Best Stay events

At Best Stay we thrive to create a program, panels and presentations that actually help business owners and managers grow their business in the right direction.

See what we did a few years back to help you decide to join us this year.

Panel discussion at a conference with five people seated on stage in front of a large screen displaying event information and participant details.

Talk to future employees

Best Stay collaborates with multiple tourism and hospitality schools in the region, making a part of our audience your future employees. Learn what they expect and hook them while they're young.

Collection of hotel and resort logos in black and white, including BlueSun Hotels & Resorts, Aminess, Termé Sveti Martin, San Canzian Village & Hotel, Hotel Pinija, BWH Hotels, Hilton Garden Inn, Maistra Hospitality Group, Valamar, Martinis Marchi, Montenegro Stars Hotel Group, and Radisson Collection Old Mill Belgrade.

Early bird booking

You've been to Beat Stay or heard we are the best boutique tourism and hospitality conference in the SEE region, so you don't want to miss it?

Get your early bird tickets.

Please use an active email address so you don't miss any of our updates.

*Tickets come with a special price for booking your room in Sheraton

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