Best Stay gathers regional and national hospitality leaders for a decade, but in the last couple of years the event has pivoted to international audience with great success.
Here are some numbers from the last three years
Best Stay 2026
> Profit and resilience for today’s age
Taking place at the Sheraton Zagreb Hotel where 260 attendees, (65% regional and national, 35% international) shared experiences and learned new approaches and strategies in their industry.
Structure of the audience was:
Hotels and Hospitality Groups 44%
Technology & Digital Solutions 22%
Tourism Boards, Airlines & Travel Platforms 11%
Consutants & Agencies 8%
Education % Future Talent 10%
Media & Industry Platforms 5%
Best Stay 2026 focused on:
The spotlight was on keynotes, deep-dive panels and practical case studies from Elite Hotels of Sweden, Sofitel New York, technology innovators BE-terna, PAVE Europe, Room PRice Genie and many more industry experts, who shared how to navigate AI, revenue strategy and talent challenges, while strengthening guest experience and preparing hotels for the next chapter of hospitality.
“Best Stay is for people who value Best insights in industry.”
Ana First
CEO, Dubrovnik Sea Sun Hotels, Croatia
“BEST STAY is one of those rare industry events where I leave feeling both professionally inspired and personally energized, having had honest conversations, gained future focused insights, and genuinely enjoyed connecting with peers - reassured that I am not alone in facing today’s challenges.”
Branko Putnik
General Manager, Lazure Hotel and Marina, Montenegro
Best Stay 2025
> Perfecting Profitability
Taking place at the Sheraton Hotel Zagreb where 280 attendees, (70% regional and national, 30% international) shared experiences and learned new approaches and strategies in their industry.
Structure of the audience was:
Hotel 40%
Technology 19%
Universities & schools 15%
Marketing agencies & consultants 5%
Airlines,tourismboards, OTAs,travel agencies 9%
Media 5%
F & B 4%
Other 3%
Best Stay 2025 focused on:
The spotlight was on profitability—from strategy to execution. Industry experts like Anthony Melchiorri, Dr. Ian Yeoman, Amazon, and Motorola Solutions took the stage alongside hospitality leaders to reveal how top-performing businesses are perfecting profitability in today’s demanding landscape. A major highlight was the Student Challenge, bridging today’s top professionals with tomorrow’s talent—creating a dynamic space where innovation met mentorship, and future recruitment began.
“A multi faceted event which doesn't pretend to be something it isn't. Constantly raises the bar, and always delivers on the promises it makes to potential delegates and exhibitors.”
David Taylor
CEO, Kew Green Hotels
“From the moment I met Martina, everything about this event has been top-level — creative, efficient, and personal. The marketing was creative. The energy in the room? Fantastic. Before I even took the stage, the moderator made everyone feel like family — and at the speaker event last night, it was the same. It’s small enough to feel intimate, but big enough to feel alive. This isn’t about technology — it’s about heart, it’s about people. Don’t just look at the panels or Q&As. Look at how it’s all organized. It’s efficient, but it’s also comfortable. And in business, that’s what you want — to be efficient, but make people feel at ease. This event gets that right.”
Anthony Melchiorri
Author of Show Up, Founder of Argeo Hospitality, Host and Exec Producer of Hotel All Stars and Hotel Impossible
“At Lighthouse, we're always looking towards the future of hospitality. The Best Stay Event was a perfect reflection of that vision. The energy was electric, and the potential for collaboration is immense. We're eager to see what the future holds for this event and the industry, and we're excited to partner with those who share our passion."
Andrra Berisha
Business Development Manager, Lighthouse
Best Stay 2023
> Lifestyle hotels and tourism development
Taking place at the freshly opened Maistra City Vibes hotel Zonar in Zagreb where 250 attendees, (70% regional and national, 30% international) shared experiences and learned new approaches and strategies in their industry.
Structure of the audience was:
Hotel 38%
Technology 13%
Universities & schools 13%
Marketing agencies & consultants 9%
Airlines,tourismboards, OTAs,travel agencies 6%
Media 5%
F & B 4%
Other 12%
Best Stay 2023 focused on:
The spotlight was on keynotes and case studies from Institute for the Future, Marriott, The Walt Disney Company, Expedia and many more, who shared their secrets to react swiftly and successfully, to plan ahead while ticking off everyday tasks, all while giving your guests the best experience.
“BEST STAY is conference is different that other conferences. The amount of quality people, the amount of experts in their field that I get to meet here, the number of companies who develop technologies for hotel industry is absolutely amazing.”
Jakub Dobies
Director, Digital Field Marketing, Eastern Europe, Marriott, Poland
“BEST STAY event is one of the most important annual gathering of hotel sector, related institutions and partners. This event is multidisciplinary, international and covers a wide range of hospitality branches. The event gives attendees the chance not only to learn but also to connect and collaborate with experts, visionaries and leaders in the hospitality industry. It is a good platform to get trained, interact with people, and learn new ways of conducting businesses and boost the reputation of a hotel.”
Karin Kučić
Sales & Marketing Manager, Cresanka, Croatia
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