How students see their future in tourism & hospitality

In 2023, we conducted the research, asking students about their career aspirations and how they envision their future in this dynamic industry. The results were insightful and eye-opening, showing us what drives the next generation of professionals.

This research was initiated to explore the perspectives and aspirations of young individuals regarding careers in the tourism and hospitality industry. By exploring the thoughts and motivations of the younger generation, we aim to bridge gaps, encourage innovation, and ensure that the industry evolves in a way that resonates with future leaders.

The insights gathered from this research highlight a passionate and forward-thinking generation eager to make their mark in the tourism and hospitality industry.

If you're eager to meet some of these future leaders in person, join us at the Best Stay Event in February 2025 at Sheraton Zagreb. You'll have the chance to connect with students, industry experts, and thought leaders.

Don’t miss this opportunity - book your spot at Best Stay Event today!