Head of sales SEE/UK & Scandinavia, Falkensteiner Punta Skala Resort
ANA FIRST
Head of sales SEE/UK & Scandinavia, Falkensteiner Punta Skala Resort
Ana First is the Head of Sales for Southeast Europe at Falkensteiner Hotels & Residences covering UK and Scandinavia source markets in addition.  She is responsible for implementing sales strategies trough different market segmentation and opening of new markets for Falkensteiner SEE properties. In addition she participates in the market positioning of Falkensteiner Punta Skala Resort as lifestyle resort- destination. Before joining Falkensteiner team, Ana worked as Cluster Sales Manager MICE at Hilton Imperial and DoubleTree by Hilton Zagreb, Dubrovnik/Zagreb. For the long period she was the Head of Department MICE at Elite Travel of Croatia, DMC actively participating in the developing of Dubrovnik destination as preferable MICE one. She is passionate about lifestyle properties/hotels sales & positioning, event industry and destination management. Ana holds masters in Hospitality Management from Free University of Bolzano, Bolzano (Italy).